Pollution, skin’s enemy

Pollution Ages the Skin

Exposing your skin to pollution increases the presence of free radicals, which attack cells, causing oxidative stress. When they become too numerous, the skin can no longer neutralize them with the antioxidants it naturally produces, especially as this defense capability diminishes with age. Therefore, the skin needs external antioxidants to help protect itself from pollution (as well as other external aggressors like smoking, alcohol, cold, heat, stress, etc.).

Why?

Pollution triggers inflammation, disrupts cell function, and accelerates their destruction.

Consequences: the hydro-lipid film – the skin’s protective barrier – is altered, causing dehydration, dryness, increased sensitivity, dullness, the appearance of blemishes, and accelerated aging. Indeed, free radicals reduce collagen and elastin synthesis, causing the skin to lose its elasticity and develop wrinkles. Likewise, they decrease the skin’s ability to regenerate.

How to Protect Your Skin from Pollution

We need to be on all fronts! The challenge is to strengthen the skin barrier, reduce inflammation, prevent collagen degradation, combat free radicals, and provide optimal hydration… many simultaneous actions and numerous active ingredients are required. However, there’s a well-known tree that gathers molecules addressing these various skin parameters to combat the effects of pollution…

Did you know that the linden tree was already called the “doctor tree” by Pliny the Elder in the 1st century? Concentrated for the first time through biotechnology, this millennial sacred tree proves to be a real treasure for countering the harmful effects of 21st-century pollution and lifestyles.

Linden, the Ultimate Anti-Pollution Tree

In addition to its benefits for the mind and body, linden is now scientifically recognized as a powerful all-around anti-aging solution after three years of Research and Development. We have recreated the entire action of the tree by developing our exclusive active ingredient, Tiliactiv4®, concentrated from linden buds, branches, flowers, and leaves harvested on our family estate in Dordogne. Present in all our cosmetic formulas, it is packed with moisturizing, antioxidant, and anti-inflammatory molecules, addressing all the beauty markers of the skin, especially those affected by pollution.

Its action has been scientifically proven:

• It reduces inflammation by 64%.
• It traps 68.7% of free radicals, thanks to its high flavonoid content, including the linden-specific tiliroside.
• Enriched with polysaccharides, it moisturizes the skin and limits water evaporation.
• It stimulates fibroblast proliferation, protecting collagen, elastin, and hyaluronic acid from degradation caused by free radicals, thus maintaining skin elasticity and suppleness.