In the past, beauty often consisted of hiding imperfections due to lack of hygiene. In 2022, facial skin, which is highly exposed to aggression, must be clean, pure and radiant, because it is the expression of good health. In the beginning … a perfect cleansing, without which no other care or make-up product is effective.
As early as the Middle Ages, everything that could be seen was washed, especially the face.
“Moreover, Diane de Poitiers in the 15th century had set the canons of French beauty for the next 100 years: every woman had to have, like her: three white things: skin, teeth, hands …
For that, women spread ceruse, super toxic for the skin. And to mask the defects, a mask of flour and egg white. (Pr Yannick De Roeck-Holtzhauer).
In the 17th century, the dry toilet appeared, as people were afraid of water, which was supposed to carry miasmas (a legacy of the plague), and under Louis XIV, people used all possible tricks to appear clean and beautiful: flies on the face hid pimples and smallpox scars. In short, no hygiene, and camouflage operation.
Diane de Poitiers (vers 1555),
atelier de François Clouet, Chantilly, musée Condé.
Today, a purification and a sensory gesture…
Luckily, things have changed! Today, facial cleansing responds to a growing quest for purity and sensoriality. It is an intimate moment, where we reveal ourselves, we reveal ourselves, a real moment of pleasure, which gives the tone to any care ritual.
Water has been reintegrated into the rituals, thanks to influences from Asia, and it allows us to experience changes in texture and delicious sensations. A symbol of purification, even in religions, water resources and washes away the impurities of the body but also of the spirit.
For the past few decades, cleansing was limited to the use of a cleansing milk or micellar water. Nowadays, cleansing has not only become more delicious, but also corresponds to a real awareness: a cleansing worthy of the name is the first reflex to adopt for a pretty, beautiful and healthy skin.
The famous glow that we are always hearing about? First and foremost, it is a clean and pure skin, without which any care becomes superfluous. There’s no point in buying glow products with blurring and light-reflecting pigments if your skin is not totally pure underneath.
When to clean your face?
At least once in the evening and, strongly recommended, morning and evening…
Yes, we know, twice a day may seem superfluous and tedious, but it is the basis of radiance! So it is even more essential to make it a moment of relaxation, which is a real lock, not a chore. Let’s not forget that the face is the part of the body most exposed to external aggressions, so it deserves to be pampered, right? In fact, this is the gesture that we learn from the earliest childhood: “wash up”! From tomato sauce, to Nesquick, to Chantilly cream…children are used to it, so let’s keep it!
In the morning to start the day by cleaning up, and wake up the skin,
and in the evening to disconnect, to get rid of all the impurities and stress accumulated during the day, and to reconnect with oneself.
- The morning, because the skin during the night secretes sebum, and accumulates the dead cells, the cellular renewal being at its peak; there is also the nightly perspiration. When you wake up, your skin is not “dirty”, but clogged, and you have to remove everything that is suffocating it, to free it, so that it can breathe and regain its freshness. Otherwise, the pores get clogged and imperfections accumulate. Especially since the sebum favors the proliferation of bacteria, because it nourishes them. In addition, in the morning, cleansing refreshes, tones and awakens the skin.
- In the evening, all the pollution particles, impurities and dirt from the day, and any make-up and make-up (if any) that need to be removed. In-depth, because beyond preserving the appearance of a healthy skin, it is also about preserving the youth of the skin. Indeed, pollution is a factor of accelerated aging of the skin, because it generates oxidative stress, i.e. free radicals that degrade collagen. And then, you know what happens? Wrinkles and spots…
Moreover, as it is at night that the skin regenerates and exfoliates naturally, it cannot do so properly if it is not perfectly free of impurities and traces of makeup, because it needs oxygen to renew itself and recreate its natural protective barrier.
So to avoid a dull and blurred complexion, dilated pores, rough skin, tightness and skin marked by wrinkles, we never skip this step! Even if you don’t wear makeup on your face, you need to let it breathe and eliminate dead cells, sebum and bacteria that promote skin inflammation and therefore acne. We have seen that with the wearing of masks, acne increases…
An absolute must: gentleness
How to cleanse the face?
There is a whole range of textures, with or without water, with or without absorbent cotton or fingers… it’s up to each of us to find the right product. At TiL, we find that milks often spread out rather than remove impurities, and that micellar waters dry out the skin. But above all, we are fans of water, because it alone gives a sensation of purity and freshness, and of our fingers, which are the most sensorial and ecological at the same time! Moreover, they are economical and activate the micro-circulation, what else?
Respect and tenderness, that’s all the skin needs! No aggression to avoid damaging the famous hydrolipidic film that protects the skin. Because if it is damaged, water evaporates and the skin dries out.
In addition, the “stripping” excites the sebaceous glands which produce even more sebum, in a thicker form… With the dead cells, it clogs the pores of the skin, thus deprived of oxygen. This is a real boon for a bacterium naturally present on the skin, P. acnes, which has a field day in this environment and proliferates, creating inflammation. The cocktail of increased sebum production and bacterial proliferation leads to blackheads and pimples.
So for small pimples, juvenile or adult acne, which have come back in force since the masks, you need both components that clean the skin thoroughly and gently, but also soothing ingredients that calm the inflammation!
La Gelée à Fleur de Peau, the delight of a gentle and deep cleansing at the same time
It reproduces the divine linden blossom jelly that we used to spread on our toast as children!
At the heart of its formula, all the soothing benefits of lime blossom thanks to our exclusive active ingredient Tiliactiv4® composed of flowers, leaves, buds and twigs of linden blossoms from our family estate in the Dordogne, combined with very gentle tensio-actives (foaming cleansing agents) derived from plants, such as Coco-glucoside. Ultra-delicate, it is 99% of natural origin.
Its unique texture, emulsified with water, transforms into a soft and silky foam, divinely perfumed with the scent of linden blossom.
It eliminates with a rare efficiency all the impurities, dead cells, sebum, pollution and make-up, unclogs the pores, frees the skin from everything that suffocates it. After each use, it leaves the skin comfortable, fresh and radiant, with an unequalled sensation of purity and relaxation.
In the morning, it wakes up the skin (and you at the same time!) and prepares it for the treatments, and in the evening it is a real decompression chamber that removes dirt, makeup, stress and fatigue. If the adults have adopted it to cleanse and remove make-up from their faces, so have teenagers, because it is extremely effective in deeply but gently cleansing their skin, which is often clogged with blackheads and small pimples. After 8 days, they see the difference!
Twice a day for two minutes, it’s a moment of pure delight: spread it on the face, emulsify with water and massage, rinse with a big splash of water and dry.
In 2 times 3 movements, the skin is ready to receive the care of day or night and it says thank you!